They just believed that everyone deserved the coffee they love.
And that's what we still stand for today.
We value openness, directness and modesty.
We respect that the simplest messages are the most powerful.
Simplicity creates clarity.
We think, act and behave like owners.
We look for creative ways to recognise and pursue opportunities to ensure our ideas succeed.
We take charge of what is ours to create the outcomes to which we have committed. We rise above circumstances to get the results we want.
We do things the right way.
We believe in pursuing mastery – and learning from our mistakes along the way.
We move forward as one because we are stronger when we act together.We share in our achievements.Our solidarity is what gives us the credibility and power to make the difference.