At JDE, we are driven by our passion for coffee & tea, respect for the environment, and care for people. 

Click below to learn more about our 3-pillar Corporate Responsibility approach.

 

JDE Common Grounds is a coffee supplier engagement program developed in partnership between JDE and Rainforest Alliance designed to continuously improve the social and environmental conditions in origins where coffee is grown.

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Sustainability of Land.pngSustainability
of Land

Climate change.pngClimate Change 
Soil.pngSoil
Water.pngWater

Agricultural methods that protect our planet for future generations

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Equality
of People

Gender and youth equality.pngGender & Youth Inclusivity
Child labour.pngChild Labour
Working conditions.pngWorking Conditions

Awareness and practices that promote equal opportunities and improve working conditions that create better conditions for women, children and youth

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Prosperity
of Farmers

Yield improvement.pngFarm Management
Farm management.pngYield Improvement
Diversification.pngIncome Diversification

Building capacities to make farming economically viable

Our Commitments

​JDE has three commitments with respect to coffee & tea sourcing:​

  • Working towards 100% responsibly sourced coffee & tea by 2025
  • Directly reaching over 500.000 smallholder coffee and tea farmers by 2025
  • Investing €10 million over 5 years to improve smallholder farmers’ access to finance through the IDH FarmFit Fund. Read more.
 

Under Common Grounds, we source certified/verified coffee or coffee from origins where JDE jointly addresses priority social and environmental challenges through impactful engagement with our suppliers and farmers. We also partner with relevant governments, NGO's and civil society. Since 2015, we have invested over $80 million in responsibly sourced coffee & tea​.

Our Methodology

Developed with Rain Forest Alliance, Common Grounds identifies the most important social and environmental issues in our supply chain. This allows us to address these issues with our suppliers and other stakeholders.

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We learn from our suppliers through open, direct communication

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We compare supplier (self) risk assessments with Rainforest Alliance and third-party targeted assessments

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3

We partner with suppliers, NGO's and governments to address the challenges faced by smallholders

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4

Finally, we measure results and impact of the programs and incorporate learnings for future interventions

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REDUCING OUR ENVIRONMENTAL IMPACT STEP-BY-STEP

We are committed to reducing our environmental footprint. We believe incremental efforts pursued over time have a substantial impact.​ ​Our commitments:​​

  • Zero waste to landfill by 2021
  • 100% recyclable and or compostable packaging by 2025

OUR FOCUS AREAS​

Environmental Management

Waste

Water

Energy

GREEN HOUSE GAS EMISSIONS

Packaging

OUR APPROACH TO CONNECTED PEOPLE

Coffee is at the heart of life. It is with us at the big moments and the small. JDE celebrates life beyond the beverage, putting the coffee cup at the center of the conversation, wherever in the world it takes place. It’s amazing what can happen over a cup of coffee.

BUSINESS ETHICS

HEALTH & SAFETY

DIVERSITY & INCLUSION

COMMUNITY ENGAGEMENT

Sustainable Development goals

Our approach to Corporate Responsibility is inspired by several of the United Nations Sustainable Development Goals

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