At JDE, we are driven by our passion for coffee & tea, respect for the environment, and care for people. 

 

JDE Common Grounds is a responsible sourcing programme developed in partnership between JDE and Rainforest Alliance designed to continuously improve the social and environmental conditions in origins where coffee, tea and palm oil are grown.

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Sustainability of Land.pngSustainability
of Land

Climate change.pngClimate Change 
Soil.pngSoil
Water.pngWater

Agricultural methods that protect our planet for future generations

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Equality
of People

Gender and youth equality.pngGender & Youth Inclusivity
Child labour.pngChild Labour
Working conditions.pngWorking Conditions

Awareness and practices that promote equal opportunities and improve working conditions that create better conditions for women, children and youth

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Prosperity
of Farmers

Yield improvement.pngFarm Management
Farm management.pngYield Improvement
Diversification.pngIncome Diversification

Building capacities to make farming economically viable

Our Commitments

JDE has two main commitments with respect to sourcing of coffee, tea and palm oil:

  • Working towards 100% responsibly sourced coffee, tea and palm oil by 2025
  • Directly reaching over 500.000 smallholder coffee and tea farmers by 2025

 

Under Common Grounds, we source coffee, tea and palm oil that is either certified or verified or sourced from origins where JDE jointly addresses priority social and environmental challenges through impactful engagement with our suppliers and farmers. We also partner with relevant governments, NGO's and civil society. Since 2015, we have invested over $80 million in responsibly sourced coffee, tea and palm oil.

Our Methodology

Developed with Rain Forest Alliance, Common Grounds identifies the most important social and environmental issues in our supply chain. This allows us to address these issues with our suppliers and other stakeholders.

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We learn from our suppliers through open, direct communication

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We compare supplier (self) risk assessments with Rainforest Alliance and third-party targeted assessments

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We partner with suppliers, NGO's and governments to address the challenges faced by smallholders

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Finally, we measure results and impact of the programs and incorporate learnings for future interventions

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REDUCING OUR ENVIRONMENTAL IMPACT
STEP-BY-STEP

We are committed to reducing our environmental footprint while providing quality products that meet the needs and preferences of our consumers and customers. Our commitment: 100% recyclable or compostable packaging by 2025.

OUR FOCUS AREAS​

Environmental Management

Packaging

Waste

Energy & GHG emissions

Water

OUR APPROACH TO CONNECTED PEOPLE

Coffee and tea are at the heart of life. They are with us at the big moments and the small. At JDE, we celebrate life beyond the beverage, putting the cup of coffee or tea at the centre of the conversation, wherever in the world it takes place.

COMMUNITY ENGAGEMENT

HEALTH & SAFETY

DIVERSITY & INCLUSION


Business Ethics and Compliance

Our vision, values and purpose form the basis for how we operate as a business. JDE has key policies in place to ensure that we operate our business in a compliant and ethical manner. ​​​

Our Code of Conduct governs our business decisions and sets the standards we require from our associates when conducting business. All JDE Associates are required to comply with the Code of Conduct. 

Our Supplier Code of Conduct sets the standards we expect from all our suppliers and contractors. We expect that all suppliers from whom we purchase goods or services will ensure their business practices and policies are in line with our Code and we require their acknowledgement and acceptance of its terms upon doing business with JDE. 

Our Speak Up Policy guarantees against retaliation for those who speak up about any Code of Conduct or Supplier Code of Conduct violations.

Sustainable Development goals

Our approach to Corporate Responsibility is inspired by several of the United Nations Sustainable Development Goals

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