corporate responsibility

Working from Crop to Cup

We are driven by our passion for coffee & tea, care for people and respect for the environment

At the


JDE's responsible sourcing program includes 3 core areas:

  • We support global partnerships and origin projects to address the most challenging coffee & tea sustainability issues.
  • We purchase certified and verified coffee & tea with internationally recognised standards such as: UTZRainforest Alliance, Fairtrade and 4C.
  • Through our Supplier Initiative, we partner directly with our suppliers to improve working conditions and protect natural resources where coffee is grown.
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our company

We continuously strive to minimise the impact the environment, focusing on 3 areas:

  • Energy: By 2020, we aim to further reduce our total manufacturing energy by another 10%. 
  • Waste: By 2020, all of our manufacturing sites will be landfill free. 
  • Logistics & Transport: We are continuously looking at ways to reduce our carbon footprint throughout our supply chain.
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for our


We are driven by our belief: Everyone Deserves the Coffee They Love  

  • We believe that coffee & tea moments between people build stronger communities.
  • We consider important the environmental footprint of our products and appliances
  • We acknowledge that drinking coffee & tea in moderation can be part of a balanced diet and healthy lifestyle.
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