These regions were severly affected by coffee rust between 2012 and 2014, and have not recovered since. Coffee makes up to 20% of total agricultural employment, with over 95% of farms being less than 5 hectares in size. Farmers are not organized nor have a well defined supply chain. As such, the vast majority of Peruvian coffee farmers live in poverty caused by low farm productivity, high production costs and low coffee quality exacerbated by an inefficient market system.
The overall objective is for 5,000 coffee smallholder farmers to improve their livelihoods and sustainability. The program will focus on integrating coffee farmers into a more profitable, inclusive and sustainable market system.