With JDE’s strategic partners we have engaged in a Service Delivery Model which is a supply chain structure that provide services such as training, access to inputs and financing to farmers to increase their performance and sustainability. This project combines the follow up of Phase I with 3000 farming households and adding 2000 more new farming households. A coherent farmer family oriented message must be established in order to achieve higher productivity and quality results, a better management of the natural resources and a wider understanding of the coffee market.