Lara (Dutch) joined JDE’s executive committee in 2019 as President Asia Pacific (APAC). Lara originally joined Sara Lee/Douwe Egberts in 1998 within the Out of Home (OOH) division, responsible for the set up of DE coffee services at major events, before assuming responsibility for the Coffee Care Unit, providing coffee services to small/medium businesses.
She moved internally within Sara Lee as Marketing Director APAC for the household & air freshener categories, before taking a General Management position for the Australia and New Zealand coffee business.
In 2015 she took on the GM-role of one of JDE’s largest markets, Brazil. In this role her achievements have been publicly recognized and she was named as one of the 40 most powerful women in Brazil in 2017, according to Forbes magazine. Lara graduated in Business Economics from the University of Rotterdam and is accredited company director GAICD (Australian Institute of Company Directors).
She started her career as consultant in Marketing & Strategy at VODW consultancy in the Netherlands for 7 years, before joining our company. During her career, she has lived and worked in the Netherlands, Malaysia, Australia, Brazil and is now based in Singapore. Lara is married, speaks 8 languages and has a passion for coffee, dogs & horses.