Peter Vanneste


Peter (Belgian) joined JDE’s executive committee in 2019 as CFO. He originally joined JDE in 2006 as Global Category Director, then took the role of Finance Director Belgium, before being appointed GM Belgium and later Finance Director Europe.

Peter has more than 24 years FMCG experience gained across central and local positions, covering management, marketing, finance and strategy. Peter started his FMCG career with Procter & Gamble; and worked for several years in Management Consulting for Arthur D. Little in global assignments across Europe, Middle East, USA & LATAM.

Peter holds a Bachelor of Commercial Engineering from the University of Leuven, and a Master of Business Administration (Finance) from the University of Chicago.  Peter is married, has two daughters & two sons, and enjoys sports (running, snowboarding)