Coffee is at the heart of life. It is with us at the big moments and the small.
JACOBS DOUWE EGBERTS celebrates life beyond the beverage, putting the coffee cup at the centre of the conversation, wherever in the world it takes place.
It’s an expression of enjoyment and personal taste. Everyone should be free to enjoy their coffee, their way.
We reject the coffee snobbery that encourages exclusivity.
We want to awaken the world to the idea that coffee is one of life’s simple pleasures and should be available to everyone, no matter where they are, who they are or how they take it.
We value openness, directness and modesty.
We respect that the simplest messages are the most powerful.
Simplicity creates clarity.
We think, act and behave like owners.
We look for creative ways to recognise and pursue opportunities to ensure our ideas succeed.
We take charge of what is ours to create the outcomes to which we have committed. We rise above circumstances to get the results we want.
We do things the right way.
We believe in pursuing mastery – and learning from our mistakes along the way.
We move forward as one because we are stronger when we act together.We share in our achievements.Our solidarity is what gives us the credibility and power to make the difference.