our why

We are inspired by our belief that...

It's amazing what can happen over a cup of coffee

Coffee is at the heart of life. It is with us at the big moments and the small.

JACOBS DOUWE EGBERTS celebrates life beyond the beverage, putting the coffee cup at the centre of the conversation, wherever in the world it takes place.

We are driven by the vision that...

Everyone deserves the coffee they love

It’s an expression of enjoyment and personal taste. Everyone should be free to enjoy their coffee, their way.


Which is why we are...

The champions of coffee democracy

We reject the coffee snobbery that encourages exclusivity.

We want to awaken the world to the idea that coffee is one of life’s simple pleasures and should be available to everyone, no matter where they are, who they are or how they take it.