At the source

We source approximately 8% of the world’s green coffee production and 0.1% of the world’s tea production

Our responsible sourcing program covers 3 core areas, which underlie our commitment to improve coffee & tea sustainability

  • We support global partnerships and origin projects to address the most challenging coffee & tea sustainability issues.
  • We purchase certified and verified coffee & tea with internationally recognised standards such as: UTZRainforest Alliance, Fairtrade and 4C.
  • Through our Supplier Initiative, we partner directly with our suppliers to improve working conditions and protect natural resources where coffee is grown.

We work directly with coffee farmers, producing organisations, exporters, suppliers and NGOs in origin countries, to enable farmers to sustainably produce coffee and improve their livelihoods

Origin Countries

Since 1999, we have

  • Invested $22 million and leveraged an additional $18 million from our partners
  • Trained more than 216.000 farmers directly, impacting over 1.1. million individuals in coffee households
  • Established 36 projects across 12 countries

Our Focus Areas

In origin countries, we focus on

  • Good Agricultural Practices (GAP) skills and adoption rates
  • Farming techniques and basic business skills
  • Accessibility to finance and financial literacy
  • Establishment of farmer organisations for improved service delivery
  • Gender equality

supplier initiative

Together with our partners we aim to:

  • Identify and address priority issues in our supply chain every two years.
  • Establish partnerships to set up corrective measures and drive remediation programs.
  • To date we have launched in 7 countries in 2017, impacting over 70 coffee suppliers.

How does the Supplier Initiative work?

  1. First, we learn from our suppliers through open, direct communication
  2. Then, we compare supplier risk assessments with UTZ and third-party targeted assessments
  3. Finally, we partner with suppliers, NGOs and governments to address these challenges

UTZ Certified

We proudly work with UTZ on a broad range of certified coffee & tea initiatives

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Global Partnerships